Bula Fiji Tourism Exchange

Air Pacific’s Poster, Brochure and Media awards acknowledges the talents, creativity and resourcefulness of marketing efforts of those promoting Fiji and the South Pacific tourism around the world.

This year you have the opportunity to showcase and show your innovative and effective marketing and promotion campaign and get recognition through the Air Pacific Tabua marketing awards.

The Awards have a new look this year and a category has been created for National Tourism Offices who are not eligible to enter material into categories A-H. National Tourism Offices qualify for categories I through to M. Chairman’s award is open to all participants.

Categories:

Category A - Product Brochure
Brochure, which feature general holiday or niche products and FIT and/or group packages – Airlines included.

Entry Requirements:

1. Two copies of completed entry form.
2. Samples of the promotion materials, 2 of each sample required.
3. Short Report stating the target market, purpose of the promotion brochure, distribution channels etc.

Judging Criteria:

1. Material must be about Fiji or a South Pacific Island destination for purpose of advertising or promoting tourism. (two awards, one for Fiji and one for Pacific Islands)
2. Material must be in commercial use before 1st April 2008 and no more than 2 years old.
3. Layout & Design, script, value of information and photography.

Category B - Resort Brochure
Brochures produced by a resort or group of resorts.

Entry Requirements:

1. Two copies of completed entry form.
2. Samples of the promotion materials, 2 of each sample required.
3. Short/ Report stating the target market, purpose of the promotion brochure, distribution channels etc.

Judging Criteria:

1. Material must be about Fiji or a South Pacific Island destination for purpose of advertising or promoting tourism. (two awards, one for Fiji and one for Pacific Islands)
2. Material must be in commercial use before 1st April 2008 and no more than 2 years old.
3. Layout & Design, script, value of information and photography.

Category C - Poster
Any size poster, which promotes a resort, package or an activity. (Tourist Offices not eligible – see Category I)

Entry Requirements:

1. Two copies of the completed entry form
2. Two copies of poster or set of posters

Judging Criteria:

1. Layout
2. Design
3. Photography
4. Informational Value

Category D - Internet Website
An internet websites that promotes a resort, packages, activities or product.

Entry Requirements:

1. Two copies of completed forms
2. URL Address
3. 2 print outs of the Home page of the site

Judging Criteria:

1. Technical quality
2. Ease of access
3. Design and Creativity
4. Information Quality

Category E - CD ROMs and DVD's
A CD or DVD to promote a resort, products or activities.

Entry Requirements:

1. Two copies of the completed entry forms
2. Two copies of the CD Rom or DVD

Judging Criteria:

1. Creativity
2. Design
3. Photography
4. Script
5. Sound quality
6. Information

Category F - Sales Kits
Kits comprising of a folder or packaging and containing several items for Conference, events, product, property or activity.

Entry Requirements:

1. Two copies of completed entry form.
2. Samples of the promotion materials, 2 of each sample required.
3. Short Report stating the target market, purpose of the promotion brochure, distribution channels etc.

Judging Criteria:

1. Creativity
2. Design
3. Photography
4. Information

Category G - Media
Any black and white or colour advertisement.

Entry Requirements:

1. Two copies of completed entry form
2. Samples of the promotional material, 2 of each required
3. Date and placement advertisement

Judging Criteria:

1. Content/Informational value
2. Layout and design
3. Promotional value
   

Category H - Electronic Advertisement
TV and cinema commercials. Duration 60 seconds or less. Product, Resort or Activity.

Entry Requirements:

1. Two copies of the completed entry forms
2. Two copies in DVD format

Judging Criteria:

1. Creativity
2. Design
3. Photography
4. Script
5. Sound quality
6. Information

NATIONAL TOURISM OFFICES

Category I - Poster
Any size poster, which promotes a destination or destination product or destination activity.

Entry Requirements

1. Two copies of the completed entry form
2. Two copies of poster or set of posters

Judging Criteria

1. Layout
2. Design
3. Photography
4. Informational Value

Category J - Internet Website
An internet websites that promotes a destination.

Entry Requirements

1. Two copies of completed forms
2. URL Address
3. 2 print outs of the Home page of the site

Judging Criteria

1. Technical quality
2. Ease of access
3. Design and Creativity
4. Information Quality

Category K - CD ROMS & DVD’s
A CD or DVD to promote a destination or destination product or destination activity.

Entry Requirements

1. Two copies of the completed entry forms
2. Two copies of the CD Rom or DVD

Judging Criteria

1. Creativity
2. Design
3. Photography
4. Script
5. Sound quality
6. Information

Category L - Media
Any black and white or colour advertisement.

Entry Requirements

1. Two copies of completed entry form
2. Samples of the promotional material, 2 of each required
3. Date and placement advertisement

Judging Criteria

1. Content/Informational value
2. Layout and design
3. Promotional value

Category M - Electronic Advertisement
TV and cinema commercials. Duration 60 seconds or less. Destination.

Entry Requirements

1. Two copies of the completed entry forms
2. Two copies in DVD format

Judging Criteria

1. Creativity
2. Design
3. Photography
4. Script
5. Sound quality
6. Information

CHAIRMAN'S AWARD

All entries automatically qualify for the Chairman’s Award. Also entries can be made directly into this category for any special tourism marketing collateral, publication or initiative, which does not fit into any one of the above categories.

General Rules

1. Materials must be about Fiji or the South Pacific Island destination for the purpose of advertising or promoting tourism.
2. Material must be in commercial use before 1st April 2008
3. All entries are free and each entry must accompany an official entry forms. (See Above/Below)
4. There is no limit to number of entries or categories you can enter.
5. Entries which have won an award previously will not be accepted as an entry into this year’s competition.
6. Entries should be forwarded either via courier or parcel post. Sender must ensure that all freight is prepaid. Overseas entries can be liable for Fiji Customs and Excise duty, these will be paid by BFTE and invoiced to the sender.
7. Judges’ decision will be final and the judging panel reserves the right to reclassify entries into different categories if they believe the entry is incorrectly categorized. BFTE reserves the right to withhold awards in any category if the quality of entries does not meet the standard or criteria for the category.
8. All entries become the property of BFTE and could be used for promotional purposes for future BFTE events.
9. Winners will be announced on Wednesday the 7th of June 2008 during the Awards Dinner.
10. Entries must be received by the Air Pacific Fiji Tourism Promotion Awards Secretariat no later than 1 April 2008. No late entries will be accepted! Please forward to:

BFTE Secretariat
Air Pacific Tabua Awards
PO Box 17506, Suva
Or Grantham Court, Grantham Rd, Suva, Fiji Islands
Ph : (679) 3380683 Fax: (679) 9980758
email : bfte@connect.com.fj

Schedule of Judging